From 27 September 2026, significantly stricter rules on environmental claims and sustainability advertising will come into force in the EU. With the EmpCo Directive (EU 2024/825), the European Union is taking targeted action against greenwashing and creating greater transparency for consumers. Companies that use terms such as „natural“, „environmentally friendly“, „sustainable“ or „climate-neutral“ in their advertising should now critically review their communications. Why was the […]
Hardly any other market inspires the global cosmetics industry as much as Korea. What once began as a niche interest has developed into a worldwide movement. Today, Korean beauty is far more than just a trend: it is a philosophy. In Korea, skincare is a daily ritual. The focus is on strengthening the skin barrier - with light, [...]